Amazon extends Prime Day to four days
Amazon has announced that its Prime Day 2025 will be extended to four days, running from July 8 to July 11. This marks the first time the event has expanded beyond its traditional two-day format. The extension aims to provide Prime members with more time to access exclusive deals across millions of products.
What’s New for Prime Day 2025?
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Extended Duration: The event will span 96 hours, offering double the usual shopping time.
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“Today’s Big Deals”: Amazon introduces themed daily deal drops launching at midnight PDT each day, featuring discounts on top brands like Samsung, Kiehl’s, and Levi’s.
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AI-Powered Shopping Tools: Prime members can utilize Amazon’s generative AI assistant, Rufus, for personalized deal recommendations.
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Back-to-School Savings: The event coincides with the back-to-school shopping season, offering discounts on school supplies, electronics, and dorm essentials.
Global Availability
Prime Day 2025 will be available in 20 countries, including the U.S., U.K., Germany, Japan, and Australia. Members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the UAE will have access to deals later in the summer.
Early Access Deals
Prime members can start enjoying savings now through early deals on categories like home technology, wardrobe items, groceries, and household essentials.
For more information and to start shopping, visit Amazon’s Prime Day page.
