Artificial intelligence has become a major catalyst for digital advertising growth, propelling industry giants like Meta and Alphabet to deliver quarterly sales and earnings that exceeded market forecasts. Meta CEO Mark Zuckerberg credited AI for driving “greater efficiency and gains across our ad system,” helping push second-quarter revenue up 22% year-over-year to $47.52 billion. Meta […]
AI Turbocharges Big Tech’s Ad Revenue, While Smaller Players Struggle to Keep Pace
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