Amid escalating U.S. tariffs, Chinese e-commerce giants Temu and Shein are strategically pivoting their focus to Europe, aiming to offset declining U.S. sales and capitalize on the region’s growing demand for affordable online shopping. U.S. Market Challenges The U.S. market, once a significant revenue stream for both platforms, has become increasingly challenging. In May 2025, […]
Temu and Shein are pivoting to Europe in face of U.S. tariffs
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