Apple Stock Surges After iPhone 17 Launch, Turns Positive in 2025
CUPERTINO, Calif. — Apple’s stock has bounced back strongly following the launch of its latest devices, erasing all of its 2025 losses and turning positive for the year.
After a 4% rally on Monday, Apple shares are now up just over 2% year-to-date, making it the last of the major tech giants to enter positive territory.
The turnaround comes after Apple unveiled its new iPhone 17 lineup, along with refreshed Apple Watch and AirPods models. Analysts point to the redesigned iPhone Air — priced at $999 — as a key driver of early demand, with shipping delays signaling strong consumer interest.
According to research from Bank of America Securities, shipping times for the iPhone 17 (18 days) are notably longer than last year’s iPhone 16 (10 days), underscoring heightened demand. Analysts also highlighted robust pre-order activity in China, one of Apple’s most critical markets.
Despite the recent surge, Apple still trails behind other tech leaders in 2025. Rival companies like Google and Microsoft are investing heavily in AI chips and large-scale data centers, while Apple has taken a slower approach. A planned Siri upgrade has been pushed to 2026, raising concerns about whether Apple is keeping pace in artificial intelligence.
Even so, Apple’s new devices integrate AI-powered features. The AirPods Pro 3 now offer real-time spoken language translation, while the latest Apple Watch models use machine learning to monitor health, including warnings for potential high blood pressure risks.
Apple’s ability to blend hardware innovation with AI enhancements could help the company regain momentum in the competitive global tech race.
